THE BOBA
Brand & Beyond
The Boba is a playful, fruit-led bubble tea brand designed to feel bright, expressive, and instantly crave-able. Built around bold flavours and feel-good moments, the brand leans into colour, movement, and visual energy to capture the fun of bubble tea culture. Rather than positioning itself as minimal or trend-led, The Boba embraces personality, sweetness, and a slightly chaotic charm, creating something that feels joyful, shareable, and hard to ignore. They needed a brand that could bring that energy to life across every touchpoint, something bold, recognisable, and built to stand out both on the street and online.
TIMELINE
4 Weeks
DELIVERABLES
Brand Identity, Packaging, Social Assets
The Brief
The Boba came to us with a strong product and a clear direction, colourful, fun, and flavour-driven, but no cohesive identity to support it. Our goal was to create a full identity that could translate across packaging, signage, and social, building something recognisable and easy to expand.
The Challenge
Generic Bubble Tea Aesthetic
The market is filled with similar pastel palettes and predictable branding. The Boba needed to feel more distinctive without losing its playful appeal.
No Clear Visual System
There was no consistent structure across touchpoints, making the brand feel disconnected depending on where it appeared.
Missed Shareability
Bubble tea is naturally visual and social, but the brand wasn’t fully taking advantage of that by making things people want to post and share.
The Solution
We built The Boba around colour, repetition, and playful simplicity, creating a brand that feels bold, energetic, and instantly recognisable.
​
Every element was designed to work together, from identity to packaging, building a system that feels fun, flexible, and consistent across every touchpoint.
Confident, friendly wordmark
A rounded logotype paired with bright colours to create something friendly and expressive.
Playful brand system
Letterforms and simple shapes reinforce the brand wherever it appears.
Colour-led identity
A vibrant palette of pinks, oranges, and warm tones designed to feel sweet, and bold.
Selected Work
A look at the brand in use across key touch points.
The Result
The Boba now has a bold identity that stands out instantly in a crowded market. The brand feels playful, confident, and full of energy, creating something that draws attention both in person and online. Customers naturally engage with the visuals, sharing drinks, packaging, and moments across social, turning everyday purchases into content.
+70%
Increase in social shares and tagged content
2.3x
Higher engagement across digital touchpoints
2x
Increase in brand recognition and recall
THE BOBA
Brand & Beyond
The Boba is a playful, fruit-led bubble tea brand designed to feel bright, expressive, and instantly crave-able. Built around bold flavours and feel-good moments, the brand leans into colour, movement, and visual energy to capture the fun of bubble tea culture.
Rather than positioning itself as minimal or trend-led, The Boba embraces personality, sweetness, and a slightly chaotic charm, creating something that feels joyful, shareable, and hard to ignore. They needed a brand that could bring that energy to life across every touchpoint, something bold, recognisable, and built to stand out both on the street and online.
TIMELINE
4 Weeks
DELIVERABLES
Brand Identity, Packaging, Social Assets
The Brief
The Boba came to us with a strong product and a clear direction, colourful, fun, and flavour-driven, but no cohesive identity to support it. Our goal was to create a full identity that could translate across packaging, signage, and social, building something recognisable and easy to expand.
The Challenge
Generic Bubble Tea Aesthetic
The market is filled with similar pastel palettes and predictable branding. The Boba needed to feel more distinctive without losing its playful appeal.
No Clear Visual System
There was no consistent structure across touchpoints, making the brand feel disconnected depending on where it appeared.
Missed Shareability
Bubble tea is naturally visual and social, but the brand wasn’t fully taking advantage of that by making things people want to post and share.
The Solution
We built The Boba around colour, repetition, and playful simplicity, creating a brand that feels bold, energetic, and instantly recognisable.
​
Every element was designed to work together, from identity to packaging, building a system that feels fun, flexible, and consistent across every touchpoint.
Confident, friendly wordmark
A rounded logotype paired with bright colours to create something friendly and expressive.
Playful brand system
Letterforms and simple shapes reinforce the brand wherever it appears.
Colour-led identity
A vibrant palette of pinks, oranges, and warm tones designed to feel sweet, and bold.
Selected Work
A look at the brand in use across key touch points.
The Result
The Boba now has a bold identity that stands out instantly in a crowded market. The brand feels playful, confident, and full of energy, creating something that draws attention both in person and online.
Customers naturally engage with the visuals, sharing drinks, packaging, and moments across social, turning everyday purchases into content.
+70%
Increase in social shares and tagged content
2.3x
Higher engagement across digital touch points
2x
Increase in brand recognition and recall