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ROYAL ROOTS
Brand Identity + Print & Collateral
Royal Roots is a London-based braiding brand known for bold, expressive styles rooted in culture and individuality. Built around precision braiding and a strong sense of personal style, the business had already gained a loyal local following, but lacked a visual identity that matched its energy.
Inspired by early 2000s aesthetics, from glossy finishes to playful, feminine details, Royal Roots needed a brand that could capture that Y2K attitude while still feeling polished, current, and instantly recognisable across social and in person.
TIMELINE
4 Weeks
DELIVERABLES
Brand Identity, Print and Collateral Assets
The Brief
When Royal Roots approached us, they had a thriving braiding business with a loyal local following, but no brand identity to reflect their distinct style, bold, playful, and unapologetically Y2K.
The Challenge
Crowded Market
In East London’s competitive hair scene, standing out visually is essential. Without a clear identity, Royal Roots risked blending into a sea of similar braiders across social media.
Style Disconnect
The brand’s personality leaned heavily into early 2000s girlie culture, rhinestones, gloss, and candy colours, but their visuals didn’t reflect that energy or confidence.
Inconsistent Presence
Without a cohesive system, everything from price lists to Instagram posts felt disconnected, making it harder to build recognition or trust leading to a loss of consistency.
The Solution
We created a brand identity for Royal Roots that feels as confident, playful, and expressive as the styles themselves, bringing their personality to life across every touchpoint. Clients don’t just leave with their hair done, they leave with something worth sharing.
Playful Y2K Wordmark
A soft, bubble-inspired logotype paired with candy-toned colours to capture nostalgia while feeling fresh.
Custom Icon Set
butterflies, hearts, and star motifs were developed into visual language for backgrounds, stickers, and posts.
Social-First Design
A set of scroll-stopping templates, making content consistent, easy to update, and recognisable.
Selected Work
A look at the brand in use across key touch points.
The Result
Royal Roots now has a visual identity that’s impossible to ignore. The brand fully captures their Y2K-inspired style, creating something that feels bold, nostalgic, and instantly recognisable both online and in person. With a clear and consistent identity, Royal Roots has carved out its space, standing out in a saturated market and becoming a go-to name for braids with personality.
+75%
Increase in Instagram engagement and shares
2.4x
Growth in client bookings
and repeat visits
2x
Increase in brand recognition across local audience
The Brief
When Royal Roots approached us, they had a thriving braiding business with a loyal local following, but no brand identity to reflect their distinct style, bold, playful, and unapologetically Y2K.
The Challenge
Crowded Market
In East London’s competitive hair scene, standing out visually is essential. Without a clear identity, Royal Roots risked blending into a sea of similar braiders across social media.
Style Disconnect
The brand’s personality leaned heavily into early 2000s girlie culture, rhinestones, gloss, and candy colours, but their visuals didn’t reflect that energy or confidence.
Inconsistent Presence
Without a cohesive system, everything from price lists to Instagram posts felt disconnected, making it harder to build recognition or trust leading to a loss of consistency.
The Solution
We created a brand identity for Royal Roots that feels as confident, playful, and expressive as the styles themselves, bringing their personality to life across every touchpoint. Clients don’t just leave with their hair done, they leave with something worth sharing.
Playful Y2K Wordmark
A soft, bubble-inspired logotype paired with candy-toned colours to capture nostalgia while still feeling fresh and wearable.
Custom Icon Set
butterflies, hearts, and star motifs were developed into a visual language for backgrounds, stickers, and brand moments.
Social-First Design
A set of scroll-stopping templates designed for Instagram, making content consistent, easy to update, and instantly recognisable.
Selected Work
A look at the brand in use across key touch points.
The Result
Royal Roots now has a visual identity that’s impossible to ignore. The brand fully captures their Y2K-inspired style, creating something that feels bold, nostalgic, and instantly recognisable both online and in person.
With a clear and consistent identity, Royal Roots has carved out its space, standing out in a saturated market and becoming a go-to name for braids with personality.
+75%
Increase in Instagram engagement and shares
2.4x
Growth in client bookings
and repeat visits
2x
Increase in brand recognition across local audience
ROYAL ROOTS
Brand & Beyond
+ Print & Collateral
Royal Roots is a London-based braiding brand known for bold, expressive styles rooted in culture and individuality. Built around precision braiding and a strong sense of personal style, the business had already gained a loyal local following, but lacked a visual identity that matched its energy.
Inspired by early 2000s aesthetics, from glossy finishes to playful, feminine details, Royal Roots needed a brand that could capture that Y2K attitude while still feeling polished, current, and instantly recognisable across social and in person.
TIMELINE
4 Weeks
DELIVERABLES
Brand Identity, Packaging, Social Assets
